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Project: yd Brand Re-Positioning
Client: yd
Location: Australia
Discipline: Brand Strategy | Interiors | Graphics | Retail | Fashion

yd had grown successfully over a number of years to achieve a very loyal customer base, however this growth had been achieved without any strong brand direction.

Landini Associates worked with yd to identify the key customers, their main objectives and their expectations of the yd brand. Using this knowledge Landini Associates designed a strong and consistent graphic approach and also a retail space which bought to life the key brand values.

“I just wanted to tell you Mark that I’m standing outside our first yd store and mate, it’s bloody fantastic…! Thanks for everything.” – Todd Trenear, Owner

yd: Australia

Landini Associates worked with yd to identify the key customers, their main objectives and their expectations of the yd brand. Using this knowledge Landini Associates designed a strong and consistent graphic approach and also a retail space which bought to life the key brand values.

“I just wanted to tell you Mark that I’m standing outside our first yd store, and mate? It’s bloody fantastic…! Thanks for everything.” – Todd Trenear, Owner