Our 'Look of the Games' project was one of the most high profile Olympic campaigns of the Sydney 2000 Games. Appointed in January 1999, we responded to the brief for an in-branch campaign by designing and implementing graphic wall murals of Olympic images to Westpac's key 39 branches.
The outdoor program featured Olympic and Paralympic athletes on billboards, and the first Olympic building wrap in Australia, setting the standard for other Olympic sponsors. We also designed and implemented direct mail campaigns, print collateral and portable ATM containers.
On the hospitality side, our program included the design of Westpac suites at the ANA Hotel, Vista Hotel and the Milennium Marquee, which was, according to the SOCOG, the best hospitality suite at the Sydney Olympic Games.
"Landini Associates was the only agency that was able to develop a concept that answered our brief including our key objectives, to use our Olympic partnership as a vehicle to build our brand equity and to differentiate Westpac from the crowd." - Lucille Millar, Brand Manager, Westpac Banking Corporation