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Project: Retail Format Creation
Client: Westpac
Location: Australia
Discipline: Brand Strategy | Interiors | Graphics

Travelling “back to the future” and working with both Brand and Property we were engaged to help reinvent retail banking formats for Westpac’s regional, suburban and city locations. Only a short time had passed since globally banks had pulled back from the high street, cut staff numbers and divested decision making to centralised faceless centres. 

This project was about changing all that, returning to the high street, becoming more local and reinstating the bank manager as an important and respected member of the community. By challenging everything our work has delivered measurably higher sales and customer satisfaction standards than any previous formats and is now being rolled out nationally.

"The brief to Landini Associates was to transform the branch design. They responded by transforming the branch experience. Landini started by challenging the (then) current convention and were a great partner in the process, from thought leadership through to final implementation and everything in between. They challenged and expanded our thinking and helped realise our strategy and vision. I enjoyed working with them, and would welcome the opportunity to do so again." 
- Jee Moon, Director of Brand and Advertising, Westpac

 

Westpac Retail Format Creation: Australia

"The brief to Landini Associates was to transform the branch design. They responded by transforming the branch experience. Landini started by challenging the (then) current convention and were a great partner in the process, from thought leadership through to final implementation and everything in between. They challenged and expanded our thinking and helped realise our strategy and vision. I enjoyed working with them, and would welcome the opportunity to do so again." 
- Jee Moon, Director of Brand and Advertising, Westpac