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Project: Retail Format Creation
Client: Vintage Cellars
Location: Australia
Discipline: Brand Strategy | Identity | Interiors | Graphics | Packaging | Uniforms | Retail

Our first Australian client still trades with the format that we invented in 1993. Developed as an antidote to the dreary price led retail landscape of its day, Vintage Cellars quickly became the torch bearer for Coles Liquor, radically transforming not only their business but how they were perceived by the market.

Vintage Cellars was an instant hit, attracting a calibre of staff its owner (Liquorland) could previously only have dreamed of. It traded with a lower marketing spend than Liquorland and quickly established a loyal group of followers hungry for its fresh and information rich approach. It remains today Australia’s preeminent small format fine wine retailer.

“Landini Associates has provided a compelling retail vision tempered with the relevant practical considerations of operating and implementing a new retail format. To a large extent, the clear brand positioning of Vintage Cellars as a service and knowledge based fine wine retailer can be attributed to the information rich retail solution that was developed for the business - a solution which includes logo, packaging, customer information material as well as label design. An important requirement in commissioning a new design is the ability to deal with and manage a relationship directly with the principal and creative force - Landini Associates provides this.”- Philip Hartman, General Manager Marketing

Vintage Cellars: Australia

Our first Australian client still trades with the format that we invented in 1993. Developed as an antidote to the dreary price led retail landscape of its day, Vintage Cellars quickly became the torch bearer for Coles Liquor, radically transforming not only their business but how they were perceived by the market.