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Project: T2 Soho
Client: T2
Location: New York
Discipline: Interiors | Graphics

Success has been immediate for T2 NYC; so now the “city that never sleeps” can blame the tea.

Not content with telling the world how good their coffee is, now Australians are doing the same with their tea. We have once again teamed up with iconic Australian Tea brand, T2, to launch their first US store in Soho, New York. This marks our fourth collaboration, following T2 HQ and T2B, as well as the brand’s first international store, T2 Shoreditch on London's Redchurch Street. 

 

Not unlike it predecessor, T2 Soho features a raw, striped back interior that serves as an antidote to the polished slickness of traditional tea houses. Walking in to the  store, one is immediately enveloped in a metal interior, the industrial colour palette juxtaposed by T2’s trademark orange packaging and brightly coloured cubic boxes that cascade from ceiling to floor. 

Taking advantage of every structural opportunity available, we created our

largest tea library yet. The double height oxidized steel library houses over 250 brews from Australia, India, China, Japan, and other tea hubs around the globe. 

Our fourth collaboration with T2 may very well be achieving the impossible: converting the acclaimed coffee drinkers of New York City to the exotic and enchanting world of tea.

T2: New York

Success has been immediate for T2 NYC; so now the “city that never sleeps” can blame the tea.

Not content with telling the world how good their coffee is, now Australians are doing the same with their tea. We have once again teamed up with iconic Australian Tea brand, T2, to launch their first US store in Soho, New York. This marks our fourth collaboration, following T2 HQ and T2B, and the brand’s first international store, T2 Shoreditch on London's Redchurch Street.