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Project: Flagship Design
Client: Amore Pacific
Location: Seoul
Discipline: Interiors | Graphics | Packaging | Retail | Skincare

We have worked with the delightful Amore Pacific, Korea's largest cosmetics company, for some years now on a number of their brands. Here's some images of our latest project for Primera [프리메라], a natural skin care brand located in Myeong-dong, Seoul. 

Primera pursues ethical and eco-friendly values with its continued research focus on sprouts, and so this is the story we tell.

The Flagship store sells skincare, makeup, cleansing, hair, body, and baby care products; and our work included the

identity, packaging, in store communications and store environment.

Our retail design will now roll out to all of Primera's store formats.

Primera Flagship, Seoul

We have worked with the delightful Amore Pacific, Korea's largest cosmetics company, for some years now on a number of their brands. Here's some images of our latest project for Primera [프리메라], a natural skin care brand located in Myeong-dong, Seoul. 

Primera pursues ethical and eco-friendly values with its continued research focus on sprouts, and so this is the story we tell. The Flagship store sells skincare, makeup, cleansing, hair, body, and baby care products; and our work included the identity, packaging, in store communications and store environment.

Our retail design will now roll out to all of Primera's store formats.