We have worked with the delightful Amore Pacific, Korea's largest cosmetics company, for some years now on a number of their brands. Here's some images of our latest project for Primera [프리메라], a natural skin care brand located in Myeong-dong, Seoul.
Primera pursues ethical and eco-friendly values with its continued research focus on sprouts, and so this is the story we tell. The Flagship store sells skincare, makeup, cleansing, hair, body, and baby care products; and our work included the identity, packaging, in store communications and store environment.
Our retail design will now roll out to all of Primera's store formats.