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Project: No Frills
Client: Loblaws
Location: Canada
Discipline: Brand Strategy | Identity | Interiors | Graphics | Uniforms | Retail | Food

Following the successful redesign and launch of Loblaws at the iconic Maple Leaf Garden in November 2011, Landini Associates were engaged to do the same for Canada’s favourite discount brand, No Frills. The first store of this new look opened to the public in April 2013 in Stratford Ontario and represents the latest iteration of this dynamic business. 

Conscious of the demands of today’s savvy customer, we reviewed every aspect of the brands trading identity and the resultant fresh and contemporary image includes a makeover of the whole trading format including a new identity, interior design, in store communications and staff uniforms.

Our work with No Frills continues to roll-out across Canada.

No Frills: Canada

Landini Associates were engaged to re-brand Canada’s favourite discount brand, No Frills. Conscious of the demands of today’s savvy customer, we reviewed every aspect of the brands trading identity and the resultant fresh and contemporary image includes a makeover of the whole trading format including a new identity, interior design, in store communications and staff uniforms. Our work with No Frills continues to roll-out across Canada.