We were engaged by McDonald's Australia to launch an innovative new design and customer experience in Underwood, QLD. In parallel with Hong Kong, this is the first of a number of initiatives being tested globally and developed by McDonalds in conjunction with Landini Associates.
The highly colorful graphic environments, that have been the benchmark for McDonalds internationally, are to be replaced with a simpler, quieter and more classic solution.
An experiment in "No Design, the intention is to hero the food, the service and the people who come to enjoy it. To create a “recognisable neutrality” that allows this to happen. Precast concrete walls, stainless steel, glass and oak form the shell with an almost Miesian simplicity. The kitchen is opened and viewed through a lens of red glass, both in the restaurant but radically in the drive through too.
Our scope included building design, interiors, a re-modelled kitchen, drive through and graphic communications.