How do you design a store for such a quirky and anarchic brand such as Mambo that had never been a retailer and was inherently distrustful of designers outside its own award winning graphic design studio? Mambo’s Dare Jennings engaged us to do just that and then further surprised us when he asked for implementation guidelines so he could roll it out.
This flagship store meant that everything they did – art, music, publishing, surf wear, fashion and satire could be represented under one roof, in their universe, and under their control. Not only did it broaden their customer base but it helped position them for the sale that eventuated a few years later.
“It's been a spectacular success. The shop worked immediately and was a pivotal point in terms of our company's history.”
- Dare Jennings, Mambo.