A modern and sophisticated space, this Lexus dealership incorporates state-of-art customer facilities, allowing the showroom to stage product launches and events.
Every detail of this dealership, from the Lexus fascia signage, to the business cards, to the aroma of fresh coffee in the reception are, to the tableware in the meeting rooms, has been detailed or designed to reinforce the premium positioning of the Lexus brand image.
The flexibility of the interior solution allows sales consultants to deal with customers in a variety of environments, from relaxed to more formal, bringing sales and service closer together. The scheme is also modular, allowing for the specific operational requirements of other dealers. The overall design intention was to create a synergy between the advertising campaign, the showroom, and the vehicles. This was achieved by softening the aesthetic of the typical car showroom with sophisticated lighting and precise detailing, creating a relaxed, prestigious buing environment.
"Brighton has now put two record sale months together, and for those months it was the biggest selling site in Australia...You've got to be happy with that." - Tony Cramb, Senior Manager, Network Development, Toyota Australia