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Project: Let's Eat
Client: Coles Myer Group
Location: Melbourne
Discipline: Brand Strategy | Naming | Identity | Interiors | Graphics | Packaging | Uniforms | Retail | Food

The first major Australian concept in food and wine retailing, Let’s Eat caters for the evolving market of time-poor professionals looking for something more stimulating than usual supermarket fare. The Let’s Eat emporium offers fully or partially prepared meals using fresh ingredients, available for take away or to eat in store. 

Our design work was directed towards integrating fresh foods and wine. Customers are encouraged to experiment with regular tastings and to match meals with wine from around the world.

"Thanks for your outstanding contribution in bringing together Let's Eat. The feedback we have been receiving from the most important critics (our paying customers) has been totally and absolutely overwhelmingly positive. I believe we have created something that is unique and is going to be very successful." – Alan Williams, Managing Director, Coles Supermarket 

Let's Eat: Melbourne

The first major Australian concept in food and wine retailing, Let’s Eat caters for the evolving market of time-poor professionals looking for something more stimulating than usual supermarket fare. The Let’s Eat emporium offers fully or partially prepared meals using fresh ingredients, available for take away or to eat in store.