Jones the Grocer's new Melbourne Flagship at the iconic Emporium Melbourne sees a continuum of our retail concept for the brand. The store combines raw, industrial concrete surfaces with tactile steel, marble and leather details.
Jones the Grocer arrived on the Sydney food scene in 1996. Since then we have helped expand and develop its offer overseas. Jones is still a grocer but has now grown to be a creator of meals to eat in or take away. Recently the studio
reintroduced the brand to its hometown by way of a flagship in the glamorous Westfield CBD.
With each new Jones store, the look, feel and offer is constantly adapting and evolving. Emporium Melbourne includes the addition of a pizzeria in place of Sydney’s bakery as well as a full height cheese and charcuterie wall and a larger retail area. The look and feel is more relaxed yet the diversity and quality, for which Jones is famed, remains unparalleled.
An open facade showcases the impressive interior, where floor to ceiling back lit steel shelving displays the extensive offer of luxury as convenience.
Our overall ambition was to create a celebration of real people coming together to cook, eat and be social. Jones gets that and that’s what makes it special.