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Project: Retail Format Reinvention
Client: Jag
Location: Australia
Discipline: Brand Strategy | Interiors | Graphics | Packaging | Retail | Fashion

Probably Australia’s seminal jeans brand in the 1970’s, like many cult businesses whose founders had moved on, Jag had forgotten its roots. Over the years the stores had morphed into a MOR fashion business. 

Our job was to change all that and reinvent a visual language that better reflected its roots and better defined its core. Voted best new store by Westfield at Bondi Junction our work quickly established new implementation standards for Jag nationally.

“Jag is back.” - The Sun Herald

JAG: Australia

Probably Australia’s seminal jeans brand in the 1970’s, like many cult businesses whose founders had moved on, Jag had forgotten its roots. Our job was to change all that and reinvent a visual language that better reflected its roots and better defined its core.