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Project: New Trading Format
Client: Glassons
Location: Australia and NZ
Discipline: Interiors | Retail | Fashion

Our recent work for Glassons, the mass market NZ women’s wear chain, has possibly revolutionised a category, one that typically covers its floors with a sea of chaotic floor racks, sometimes so high you can’t see the wood for the trees and everything looks cheap. Our brief was to better present their great value product such that collections were more intelligible and the perceived quality higher without reducing SKU’s. 

Our solution, now trading at Westfield Bondi Junction and Macquarie shopping centres took its inspiration from supermarkets and now on floor stock density is actually higher. How’d we do it? Well we simply created more walls without merchandising the real ones. Instead we hid changing and stock rooms behind a mirror on one and projected film floor to ceiling on another.

"Glassons Bondi Junction is out performing every store throughout both Australia and New Zealand per square metre. Macquarie Centre is coming second." -  Graeme Popplewell, CEO, Glassons

This success has lead to the commencement of an Australian and New Zealand rollout of our design. 

Glassons: Australia and New Zealand

Our recent work for Glassons, the mass market NZ women’s wear chain, has possibly revolutionised a category, one that typically covers its floors with a sea of chaotic floor racks, sometimes so high you can’t see the wood for the trees and everything looks cheap. Our brief was to better present their great value product such that collections were more intelligible and the perceived quality higher without reducing SKU’s. 

Glassons Bondi Junction is out performing every store throughout both Australia and New Zealand per square metre. Macquarie Centre is coming second.
This success has lead to the commencement of an Australian and New Zealand rollout of our design.