Our recent work for Glassons, the mass market NZ women’s wear chain, has possibly revolutionised a category, one that typically covers its floors with a sea of chaotic floor racks, sometimes so high you can’t see the wood for the trees and everything looks cheap. Our brief was to better present their great value product such that collections were more intelligible and the perceived quality higher without reducing SKU’s.
Glassons Bondi Junction is out performing every store throughout both Australia and New Zealand per square metre. Macquarie Centre is coming second.
This success has lead to the commencement of an Australian and New Zealand rollout of our design.