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Project: Retail Format Creation
Client: Shira O'Sullivan
Location: Sydney
Discipline: Interiors | Retail | Skincare

Following the success of gentSac’s pop-up venture into retail, Landini Associates were engaged to design the brand’s first permanent store, located at The Galeries in Sydney.

gentSac is a home-grown concept founded in 2015 by Shira O’Sullivan and her partner Ross, with an ambition to transform the way men approach personal grooming by offering a customisable subscription service with a retail presence.

They source the best in men’s grooming and essentials, both locally and globally, to help the modern man navigate the convoluted market and motivate them to 

 

 

take better care of themselves, and feel more empowered by doing so. With their first Flagship, customers can now engage directly and seek advice in store, try products before they subscribe, or simply buy the immediate essentials.

The interior showcases minimalism at its best, aimed at creating a calm space that allows men to break down and browse without overcomplicating things.

The shopfront is comprised of black steel and glass sliding doors that allow the entire store to open, creating an inviting atmosphere, reflecting the brand personality and attracting customers inside.

 

The material palette is paired back and restrained. Concrete walls create a space of calm respite and visual intrigue. The light grey expanse is offset with simple timber shelves that allow the product to remain the focus, and wall-mounted wooden hooks displaying the range of sacs. In the centre of the store is a consultation table, and in the corner, a testing station that offers the opportunity to trial any product on offer.

Cool, calm and sophisticated, just like a gentleman, the design is more gallery space than skincare store.