Twitter
Project: David Jones Cafe Packaging
Client: David Jones
Location: Australia
Discipline: Graphics | Packaging | Retail | Hospitality | Food

In tandem with the interior design, Landini has created a refined graphic set from the brand identity to the menu boards, hand menu, staff uniforms, coffee and take away packaging. The brand identify is based on David Jones’ mother brand with the Café specialty in handwriting for greater personality.

The take away packaging is clean and upscale, using the brand’s black and white primary colors and playing with the iconic hounds tooth as all overs on smaller items. The packaging also includes a mirrored silver finish coffee pack for the organic African coffee range

that is exclusively made for and sold at David Jones. Staff uniforms are tailored to their specialties; baristas, chefs and waiters have elegant outfits made of black and light grey shirts with leather aprons.

David Jones Cafe: Identity & Packaging

In tandem with the interior design, Landini has created a refined graphic set from the brand identity to the menu boards, hand menu, staff uniforms, coffee and take away packaging. The brand identify is based on David Jones’ mother brand with the Café specialty in handwriting for greater personality.

The take away packaging is clean and upscale, using the brand’s black and white primary colors and playing with the iconic hounds tooth as all overs on smaller items. The packaging also includes a mirrored silver finish coffee pack for the organic African coffee range that is exclusively made for and sold at David Jones.