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Project: Coles Southland
Client: Coles Supermarkets
Location: Australia
Discipline: Brand Strategy | Interiors | Graphics | Retail | Food

Working with Coles over the past year, Landini Associates' ambition was to develop a concept that distinctly reflects the demands of today’s savvy customer and creates a blue sky between them and their competitors.

A focus for this “Next Generation Renewal” was to substantially improve the customer experience and break away from the traditional supermarket, delivering something truly unique to the Australian marketplace. This complete refurbishment included the creation of a full scratch bakery, cheese wall, a sushi bar, and an in store Patisserie and café with Barista made coffee.

Coles’ owners, Wesfarmers, have described this project as “the nation’s best supermarket”. Customers love it and it’s trading 40% up across all departments on its pre-refurbishment turnover.

Coles: Australia

Working with Coles over the past year, Landini Associates' ambition was to develop a concept that distinctly reflects the demands of today’s savvy customer and creates a blue sky between them and their competitors. Coles’ owners, Wesfarmers, have described this project as “the nation’s best supermarket”. Customers love it and it’s trading 40% up across all departments on its pre-refurbishment turnover.